Envisioning the Future of a B2B E-Commerce Experience

about this project

Future vision redesign of a B2B eCommerce platform to enhance usability and scalability. Originally built as an MVP, the application lacked flexibility for its diverse user base. Through a comprehensive audit and user research, I identified key pain points and developed a future-focused design strategy. The final solution featured an intuitive, customizable dashboard and improved navigation, creating a seamless and user-centric experience while maintaining brand consistency.

Step 1

Audit & Research

My first step was conducting a full application audit using various design heuristics to identify pain points, inconsistencies, and areas for improvement. Over the next year, the lead researcher and I gathered both quantitative and qualitative research to validate our recommendations and uncover solutions for major usability issues.

Step 2

Site Map & User Journey

Building on our research and stakeholder discussions, I developed a new sitemap to establish a clear, user-centered framework for the platform. This foundation guided the creation of low-fidelity wireframes for key pages, ensuring a streamlined and intuitive user journey.

Step 3

Low-Fidelity wireframes: Laying the Foundation for a Scalable Experience

The low-fidelity site map served as a strategic foundation, shaping wireframe development and informing key design decisions. It provided stakeholders with a clear, high-level view of the user experience, fostering alignment across teams. By establishing a structured framework early on, this approach streamlined the design process, resulting in a more seamless and efficient user journey.

Step 4

Completing the Vision

Given the diverse user base, I designed a customizable dashboard that allowed users to prioritize the most relevant actions, creating a tailored yet cohesive experience. The result was a modern, intuitive interface that maintained brand consistency while enhancing usability for all users.

From where we started, to where we wanted to go

Before

After

Button

More Examples

Future Application Home Page

Future Navigation

Site Map

Low Fidelity User flow
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